EASYCOMPANY

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EASYCOMPANY
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What the market pays for recurring software revenue.

Valuation benchmarks · market context only · not a valuation of the company

Benchmarks

BenchmarkMultiple
Private SaaS (2026)~3.1× revenue
Public SaaS (2026)~3.4× EV/revenue
Hosting-sector transactions (historical avg.)~4.5× revenue · ~15.0× EBITDA
Mid-size MSPs~8.1× EBITDA
Smaller MSPs~5.0× EBITDA

The highlighted rows are the band applied on the forecast slide — a conservative 3.1×–4.5× ARR, anchored on private-SaaS and hosting-sector transaction comparables rather than public-market or EBITDA multiples. Source: internal valuation-framework research, June 2026 (Aventis, Houlihan Lokey benchmarks).

What the band implies

YearARRat 3.1×at 4.5×
2027CHF 2.1MCHF 6.5MCHF 9.5M
2028CHF 8.5MCHF 26.2MCHF 38.0M
2029CHF 21.1MCHF 65.5MCHF 95.0M
2031CHF 63.4MCHF 196MCHF 285M

The multiples view is the generous one, and it is not what the plan is built on. The discounted cash-flow model puts the terminal value of the same 2031 ARR at CHF 102M — roughly half the bottom of this band. Where the two disagree, the deck uses the DCF. These figures value the AtlasOS product line on its own ARR: not a valuation of the EasyCompany group, and shown before debt.

Why not EBITDA multiples

The MSP rows are included because they are the comparables a Swiss buyer would reach for first, not because they are the right lens. Applying an EBITDA multiple to this plan would produce a far larger number — the model runs a 79% EBITDA margin by 2031 — and that margin is itself the least defensible assumption in the whole forecast. Revenue multiples were chosen precisely because they do not compound that optimism.

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