EASYCOMPANY

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EASYCOMPANY

Management Summary

EasySystems Marketplace & AtlasOS · CHF 15M bond + bridge · 22 August 2026 · Confidential

1 · The business

EasyCompany is a Swiss group built around EasySystems GmbH (founded 2017, IT and managed services) and EasyCode-IT AG (founded 2012, software development), with roughly 29 employees serving SME customers across the Bern and Solothurn regions. The group is profitable, operating, and has been serving Swiss SMEs for over a decade.

This raise funds two products built on that base: EasySystems Marketplace, a Swiss-sovereign managed application platform, and AtlasOS, an AI operating system for the businesses running on it. Same infrastructure, same customer base, same route to market.

2 · The products

EasySystems Marketplace lets Swiss businesses and agencies deploy pre-hardened application stacks — not raw virtual machines — with billing, backups and multi-tenant isolation built in. 17 production blueprints are live; the platform was internally assessed production-ready in June 2026, ahead of its go-live target. It is positioned against Infomaniak and the hyperscalers on Swiss data sovereignty and MSP-native tooling, not on commodity VPS price.

AtlasOS is an AI agent with real write-access to the systems a business actually runs on — invoicing and ERP, CRM, mail, calendar, documents, projects. It does operational work rather than answering questions: filing invoices, updating records, preparing meetings, triaging inbox, running scheduled operations. It has been in daily production use managing this group's own companies before a single external customer, and carries a library of 35+ operational skills that grows weekly. The first external customers have now signed and are being onboarded — the step the bridge financing below is intended to fund.

Customers bring their own AI model subscription. AtlasOS never resells inference, which removes the largest variable cost most AI products carry and is why gross margin sits above 90%.

3 · Market & go-to-market

Switzerland has 643,317 enterprises (BFS 2023). The addressable range is 1–249 employees — effectively the whole universe, since employers of 250 or more account for well under 1% of it (TODO: verify exact count, BFS STATENT). Widened from 10–249 on 23 August 2026: the delegation problem starts at one person, not at ten — a sole proprietor has no administrative staff at all — and the plan already sells to that segment through self-serve. No figure in this model moves: penetration was always computed against the full 643,317, so the definition now matches what the plan already does. The base plan reaches 0.8% of the total universe — 4,800 customers — by 2031. The business does not need to win the market; it needs a sliver of it.

Distribution is hybrid, matched to how each segment actually buys. Self-serve carries the 3,840 small and micro customers — 80% of the customer base at around CHF 8,700 a year — acquired through EasySystems' existing SME relationships, EasyAcademy as a demand channel, the agency and reseller programme, and marketing spend rather than a sales organisation. Five sales representatives carry the 960 mid-market customers (50–249 employees), who hold 48.5% of ARR at roughly CHF 32,000 a year — a contract size that involves procurement, a security review and often a pilot, and does not close without a human.

That mix is what allows the company to reach CHF 51M of revenue with 19 people. Each representative carries about CHF 1.23M of new ARR against a fully loaded cost of CHF 190k — a 6.5× quota-to-cost ratio, comfortably inside the healthy range.

4 · Unit economics

Per customer, per yearCHF%
Revenue (5.5 seats × CHF 200 × 12)13,200100%
Gross profit12,23092.7%
EBITDA contribution10,37178.6%
Customer acquisition cost2,500payback 2.4 months
LTV / CAC20×benchmark 3×

A customer pays back its acquisition cost inside three months and contributes CHF 10,371 of EBITDA per year thereafter. Seats per customer is set at 5.5 on a two-tier basis — a core of management and administrative staff, plus a wider tier of other regular computer users at lower adoption — anchored on Swiss federal enterprise statistics and occupational data. These are the figures most checkable against reality once selling begins, and they are where scrutiny should start.

5 · Financial projections

CHF M20272028202920302031
ARR (exit)2.18.521.139.663.4
Revenue1.15.314.830.451.5
EBITDA−0.91.48.321.640.5
Headcount510151819
Coupon coverage—1.5×9.3×24.0×44.9×

Peak funding requirement is CHF 0.9M and the business is cash-flow positive from 2028. Net present value of the AtlasOS line is CHF 85.4M at a 13.5% discount rate and 2.5% terminal growth, with a sensitivity range of CHF 72–104M. The developer segment adds a further CHF 2.2M. The Marketplace product line is not yet modelled and is additional to these figures.

The coupon is not covered by operations in 2027 — CHF 900k must be serviced from the proceeds in year one. Coverage reaches 1.5× in 2028 and 45× by 2031.

6 · The ask

TermValue
InstrumentBond
VolumeCHF 15,000,000
TicketCHF 10,000 · 1,500 tickets
Coupon6.0% p.a. · CHF 900,000 / year
Term10 years
Expected closenext 2–4 months

Proceeds fund the Marketplace datacenter buildout with SolNet, productisation of both platforms, market entry, and the operating team. The AtlasOS line alone requires only CHF 1.0M of that capital; the balance carries the infrastructure investment and the group's wider expansion.

6.1 · Bridge financing until the bond closes

TermValue
InstrumentConvertible loan
AmountCHF 250,000 – 750,000
DenominationCHF 10,000 — the same as the bond, so it converts without a remainder
Coupon6.0% p.a. — the same as the bond
ConversionInto the bond, at placement
Expected term2 – 4 months, until the bond closes

The bond takes 2 to 4 months to place, and in a market forming this quickly that is not dead time — it is a lead handed to whoever moves first. The first customers have already signed, so the constraint is no longer demand. A bridge of CHF 250,000 to 750,000 funds market entry now: onboarding the signed customers, productising AtlasOS as a multi-tenant hosted offering, Marketplace go-live with first marketing spend, and working capital until the bond is placed.

The bridge is sized inside the model's own numbers rather than on top of them. Peak funding requirement for the AtlasOS line is CHF 0.9M, reached in 2027, and the line is cash-flow positive from 2028 — so the bridge brings forward spend the plan already carries.

It converts into the bond rather than being repaid in cash. A bridge lender is subscribing to the bond early, on the bond's own 6.0% coupon, and is not asking the company to find CHF 750,000 of cash at the moment it is least able to spare it. It converts into debt, not equity, so the capital structure is unchanged and no existing holder is diluted. Terms are indicative and subject to documentation and legal review.

7 · Risks & what is not yet proven

First customers are signed, but no revenue has been observed yet The signings remove the hardest objection — that nobody outside the group had ever bought this — but they do not yet validate the forecast. Contract values, seat counts and renewal behaviour are not in the model, and the projections here remain entirely modelled. The numbers that will settle it are the ones these customers generate over their first two quarters: actual seats per customer, actual churn, and actual cost to serve. Contract specifics: TODO — to be confirmed by Michael before this deck is circulated.
Self-serve conversion at the small end is unproven Mid-market contracts are now carried by sales representatives, which removes the least credible part of the earlier plan. What remains untested is self-serve conversion for the small segment at around CHF 8,700 a year — still well above the CHF 10–50 per seat range where self-serve normally operates. A real trial-to-paid conversion rate is the single most important missing number, and the first signed customers are the first opportunity to measure it.
Margins are outside the observed range for software companies A 79% EBITDA margin at scale exceeds any listed software business. The structure follows from a 14-person company, but it should be treated as an ambition to be demonstrated, not a projection to be relied on.
Bond denomination may require a prospectus CHF 10,000 tickets sit below the CHF 100,000 FIDLEG exemption threshold. Legal review is required before any public marketing of the offering — and the 2–4 month close assumes that review does not force a restructuring of the instrument. The bridge is a bilateral loan and is not affected.
Valuation rests largely on terminal value 63% of the CHF 85.4M NPV sits beyond the five-year forecast horizon, which is normal for a company at this stage but means the number is sensitive to assumptions that cannot yet be tested.
Some inputs remain estimates Seats per customer is now derived from federal statistics rather than assumed, but the adoption rate inside each customer and the customer size-mix are still modelled judgements. International expansion and the Marketplace product line are not modelled.

8 · Contact

ContactMichael Lopez, CEO
Phone+41 32 343 36 13